Building things in the Indonesian internet since 2010 — merchandise, art studios, conversion services, automation systems. Mostly self-taught. Three businesses under PT Merchia Studio Kreasi, plus one thing that's still a secret. 🤫
Solo operator in Pekanbaru, Riau — remote-first, async by default. Started in the Indonesian ACG and PC gaming scene as a community kid in 2010, turned it into a portfolio of brands: commerce, an illustration studio, a community hub, and the automation that keeps all of it running with one person at the wheel.
I don't separate creative from technical. Figma and VS Code in the same session — running a commission business also means writing the automation that offloads the repetitive parts, so the fun work gets the attention.
Three live businesses under one holding company — designed, shipped, and operated solo.
| Venture | What it is | Since | Status |
|---|---|---|---|
| Lapak Bang Ade | PayPal USD→IDR conversion. Bots read the receipts; trust does the rest. Messenger/Discord/Telegram bots with fraud detection. | 2016 | 🟢 Live |
| Chrientmip Studio | Anime illustration studio, Hoyoverse-focused — artist tiers, client intake, delivery workflow. Commissions ↗ | 2019 | 🟢 Live |
| IDNSteam | Indonesian Steam community — Discord + X. The space Indonesian PC gamers actually want. | 2010 | 🟢 Live |
| Next 👀 | Something else is almost ready. Not announcing yet. | — | 🔒 Stealth |
| Project | What it was | Period |
|---|---|---|
| Hermes Agent | Self-hosted AI automation stack — 10+ scheduled jobs, 30+ custom skills, content ops across eight brands, on Tencent Cloud Lighthouse. | 2026–now |
| NitipMerch | Event proxy shopping for Indonesian ACG fans — 2500+ catalog entries, sourced and shipped from convention events. Closed Dec 2022. | 2016–2022 |
| Zine Projects | Finance, marketing, production, and shipping for three fan zines — 10–20 contributors per six-month cycle. Kathimerina (FGO, 2019), Die Walpurgisnacht (2020), Tartaglia (Genshin, 2021). | 2019–2021 |
🧪 The Labs — side projects on their own subdomains: Jadwalin, Kanchi, TropiHug. Built fast, shipped anyway. Not businesses (yet).
Growth & Demand 📈$200K+ ad spend · 6+ years |
Meta Ads · Google Ads · SEO · Analytics · Lead Gen |
Intelligence & Automation 🤖10+ workflows · 3 pipelines |
Claude API · Agent Design · Prompt Engineering · Workflow Automation |
Product & Engineering 🛠️4+ production apps · 0→1 MVPs |
Next.js · Python · TypeScript · Figma · Branding |
Ops & Community 🏰2K+ reach · 10–20 person teams |
Discord · Process Design · Team Coordination · Docs |
Languages
Build & Ship
AI Tooling
How I work: light tooling, fast loops — Claude for thinking, Cursor for building, Railway + Cloudflare for shipping. Most projects start as something I need myself: build it, run it, iterate. The ones that stick become brands; the ones that don't become lessons. Real > hypothetical, every time.
Essays on solo operations, pricing, automation, and ten-plus years of selling on the Indonesian internet — Indonesian and English.
- 📝 adenaufal.com/blog · RSS
- 📰 Nawala Karsa — tech and internet culture
- 📰 Tech in Asia ID — startup profile
- 📓 Nauf-vault — personal blog, sporadic
Inspired by Derek Sivers' /now · Updated September 2026
- Scaling Hermes Agent's content ops across the portfolio
- Getting the unannounced brand ready to ship
- Studying Japanese (JLPT N5 → N3 track)
- Writing about AI-first solo entrepreneurship for the Indonesian dev community
DMs open on X — doujins, anime, art, AI automation, creator-economy tooling, or anything interesting in the ACG space.
Brands, bots, systems — one person runs it all.